Google Adsense: To Blend or Not To Blend?

For those who don't know.Google Adsense is a advertising medium presented by the number one search engine Google. The basic concept of adsense is that you use coding provided by Google to place on your website, blog, or what have you. When your account is approved for adsense ads then the most relevant ads will show on your webpage. When a visitor or hopefully visitors click the ad, then voila! You have a nice amount of supplemental income.

The use of Adsense is often in great debate in most popular SEO forums. The majority of the topics are on how to place the ads on your site to get the most out of a page hit. Some SEO's (Search Engine Optimizers} say that the ads should be towards the top of your page to get a higher CTR (click-thru-rate). Of course other SEO's say the bottom is best for the ads.

My opinion is that top or bottom it really doesn't make a difference. You should always place a ad in a spot on the page where it can be seen without making the visitor feel like the ads are interfering with them reading your page information. Remember, they are at your site to get information on a service or product. Also the, placement of the advertisements should be in a spot where it must be read, or glanced at without making the visitor feel overwhelmed. Remember, that we all still have that ole phobia of visiting banner only sites.

One of the next topics discussed are the facts of blending the adsense ad to the rest of your site or not to blend it in with your site. Some SEO's say that you should blend to not disturb the visitor and also it seems more like a part of your site and will make them believe they should click for even more information. This is not always true when the ads are placed on a site that doesn't offer information in the first place. Then on the other hand if you make a ad that sticks out they feel it will draw attention and get more clicks. Other SEO professionals feel that this will only irritate the visitor and may cause them to leave the site.

The major thing that you must learn is to use your blending and placement together in a manner where you can say yes to the following questions:

- Did I place the Adsense ads where they can be seen?
- Did I place them where they aren't obstructing what my visitors are originally there for?
- Did I blend the text color of the ad to make it look like its part of my page?
- Did I match the background and border color in a way that would raise the ad off the page, giving it a slight 3-D affect?
- Did I place the google adsense ad in a place that is in the line of the visitors reading path?
- After looking at my page, was the placement and blend at least where I would read the adsense and possibly click?

If you can answer yes to yourself and be very truthful then your adsense ad is in a good spot for now. Don't forget that you should experiment when you get your traffic up. Find out what works better for you and your pockets. (Mr. Penn - workathomehelpspot.com)

Why Your First Online Business Should Be Google Adsense

Since its launch in 2003, the Google Adsense program has revolutionized web publishing, translating visitors’ clicks into money, turning blogs and websites into money making machines for millions of website owners. The Adsense program is a big revenue generator for Google, too. The company earned some $2.7 billion in Adsense revenues last year. If you’re thinking of making money online here are some reasons why your first online business should be Google Adsense:

It’s FREE and EASY.

You first need to apply to join the Adsense program via an online form. Once you’ve been accepted into the program, you will be given a snippet of code containing your unique ID to paste into your website to enable the ads to appear. It’s that simple to start making money with Adsense.

Everybody can make money.

With Google Adsense, it doesn’t matter if your website is big or small. The amount of money you make is generally proportional to the traffic that your website attracts. No site is too small to make money. Even if you could make an extra ten dollars a day (which is really very achievable) by just pasting a snippet of code into your web pages, I’d call that a great way to make money!

No worries about finding advertisers.

Finding the right advertisers and the right place to advertise can be a tricky business for both publishers and advertisers. Google, by their sheer size is a magnet that attracts advertisers and publishers for all sorts of products and services. They become the broker between publishers and advertisers. All you need to do is concentrate on your website.

Great for beginners.

The majority of newbies who try to make money on the Internet call it quits within twelve months, not because they want to, but because they get lost in the jungle of online money-making. This leads to frustration and disappointment and eventually, defeat. Google Adsense cuts a clear and simple path for everyone to follow – join the program, paste the code, improve your website content and get paid when people click on the ads.

Google is great

Google is on the cutting edge of search engine and pay-per-click technology. Even as Adsense became the spectacular success that it is today, Google never stopped developing and refining ways to help regular people with regular websites monetize their traffic. They have some of the best brains working for them.

Making money while you sleep

I can honestly say that I make money while I sleep. Round the clock, every click earns me anywhere from 5 cents to a couple of dollars. Since joining the Adsense program, my day starts off bright and cheery with a visit to my reports page that tells me how much I earned while sleeping!

Earnings grow with your website.

While Adsense does generate more income on certain types of websies than other less popular niche sites, the general consensus is that as long as you continue to build on your website’s popularity and add good, useful content, your Adsense income WILL continue to grow. More traffic logically equals more clicks and more money.

Small change for some, BIG money for others

Perhaps the ones who are reaping the greatest benefit from the Adsense program are the publishers from the developing world. While a US100 dollar check may not mean very much to a webmaster in New York, it can mean a couple months salary to someone in Africa. Stories abound in Adsense-related websites and forums of how this program has changed the lives of thousands of people. Many have been able to make a comfortable living solely on the income derived from the Adsense program.

Earning money with Google Adsense gives new website owners hope and a clear sense of direction. Even if you earn 50 cents a day at first, it opens your eyes to the possibilities that Google Adsense presents. It’s a straightforward way to make money compared to the often complex path of affiliate marketing. There’s every reason to believe that Google Adsense can only get bigger and better, so it makes perfect sense that every newcomer to online money making should give the Adsense program a try. (Andrew Shim - PositiveMoneyIdeas.com)

Free But Powerful Ways To Make Money From Adsense

Many in the internet marketing scene are making handsome income from Google Adsense. This includes not only established and well known websites but also relatively small sites and blogs. As the ads are related to what your visitors are looking for on your site i.e. they match the characteristics and interests of the visitors with your content, there is a way to both monetize and enhance your web pages.

Hence, AdSense gives website operators the ability to make money from their websites by displaying Google Ads. When your website visitors click on a Google Ad, you gain income from that click. Providing high quality content to attract your visitors is key to making money with AdSense.

There are now many sale pages in the Web offering their services on how to increase your income through Google Adsense but most of them charge some fees. However if you spend some effort to look around, you could chance upon some sites giving free tips and advice. The following are some of the things you could study for your own purpose:

1) Where you place your Adsense unit on your web page could be very important. There are a few possibilities.

1.1) Top Left corner - Depending on whether your site content usability or your Adsense ad revenue is more important, you may consider putting your ad unit here while putting your site navigation on the right hand side or vice versa. Some simple pages are known to be created solely to monetize that page through Google Adsense. In this case, the choice of left and right doses not really matter.

1.2) Top of the page – This is the best position as it is where the visitor’s first impression or attention is drawn. Before he could scroll further down the page, we hope that he would click at the ad here!

1.3) The space at the end of the page i.e. following the main content - the reason for this is that we want to prompt further clicking here at the ad after the visitor finishes reading your main content and is leaving the site or looking for the next thing to move to. If the page is long, you can also consider putting ad units some where in the middle of the content.

2) You should take note that more ad units do not guarantee higher revenue. According to Google, ads with higher CPC (Cost or Pay Per Click) are having higher display priority. In fact, if there is lesser ad units in the page, most of the ads displayed would have higher paying rate.

3) Color of the ad is important to attract the attention of visitors. Some believe that it is best to blend the colors of the ad (ad title, border, background, links and text) with those of the main page.

4) To ensure that you get more clicks on the Adsense ad, you have to drive as much traffic to your site as possible. One way is to start writing articles and distributing them to ezines, article announcement lists and article directories. It is not too difficult to quickly build a strong list giving your sites a lot of visibility and exposure to potential visitors.

5) Make full use of your out going e-mails by putting your “signature” file at the end of each of your e-mails. Do not ignore this simple step and underestimate the power and potential effectiveness of this simple email signature. It could be one form of viral marketing because if your emails contain interesting and useful messages, they could get forwarded over and over again.

6) Take part in active discussion groups or forums. Any messages, questions, comments you leave in these forums are yet another route through which you could drive traffic to your Adsense page because of your signature file. Also, you would find a lot of new ideas in the forums on how to improve your Adsense income.

7) Exchange links with other websites to ensure that as many links as possible are pointing back to your own site. Better still, try “One-Way Linking”. Although reciprocal links are useful, one-way links without you having to link back is more convenient and give faster results.

8) Post your site in thousands of online directories for free. There are many sites in the Web that allow you to add your site to their directory for free. The following are some examples:

http://www.dmoz.org/add.html
http://www.stpt.com/directory/addsite.htm
http://www.elib.org/how_add.php

(Sung-Liang - johnwoon.com)

AdSense and Your Income

Google Adsense, as you all know, can make a great secondary income to your main website, or if you decide on an info site, a fairly decent income thru Google Adsense alone, if you know how to do it. But what is the right way and what is the wrong way of utilizing Adsense?

The basic generic elements to utilizing Adsense are content, display ads and traffic. That?s not so hard. Right? Well, what seems so simple can be very deceptively difficult. Granted, it?s not hard if you have the facts. People like Joel Comm and Michael Cheney have perfected Google Adsense through experimentation and testing on their websites to end up making a nice income from Google Adsense alone. But as you notice, their site is based around quality content and a set theme.

You can experiment and test yourself (start with Ad formats tutorials through Google) or you can get Joel Comm or Michael Cheney?s ebooks to help you achieve your goal. But no matter which way you go, through your own experimentation or with the help aids of a Guru, remember to follow the rules of Google.

Let me emphasize quality content, because some people are inundating the Internet, with what some people call, ?junk? websites. Which by the way, are websites that offer less then quality content with the sole purpose of only getting clicks.?

In fact, in my forum travels, I read a post where a webmaster was giving up his/her website, even though it had made around $10,000 because of all the hoopla about Adsense sites. What was my first initial question? Does or did this person have a junk site and was dropped by Google, or did this person?s income flat-line?

Creating an Adsense site using ?article crawling machines? or other automated article systems is what Michael Cheney?s says is ?like trying to build a brick house with out mortar?. These systems may get you up and running in the short run, but running a business in that matter, can definitely put your sense of accomplishment in the toilet and give your website and business a short run.. And yes, then you would probably need hundreds of websites with thousands of pages.?

Can you create a website with quality content and make good money with Adsense ? certainly. Google gives numerous examples of quality content with the use of Adsense. For example, look at AskTheBuilder.com ? a quality website that pulls in $1400 a day in Adsense income.

Thus, if you are looking for longevity on the web, go with a theme that interests you with quality content. Then you won?t need hundreds of websites or thousands of pages and you can build your traffic and a viable income, while keeping both your credibility and integrity intake. (Vickie J. Scanlon - myaffiliateplace.biz)

Optimizing Google Adsense

This article will hopefully help you to achieve the maximum click through rate - and earnings - on Google Adsense.

1) Where to put your ads?

On the site that generates the most revenue (it?s a forum), I place my ads between the logo and navigation links and the main body content.

Remember, Google Adsense allows you to have up to three ad units on one page.

So, if it?s an article, you could have the ads in the three main sections or at the end of three sections ? experiment and see what ad placement works best.

2) Ad colours

Optimizing your ad colours is one of the best way to improve your CTR (click through rate). Make your ads so that they have no border, the background colour is exactly the same as yours, and the text colour is the same as on the page as well.

Remember that if the ad colour picker doesn't have the colour you want to use, you can edit the code with the #XXXXXX colour code.

3) Content of page

Keep the content of the page about one subject and make it full of keywords that are relevant ? but don?t list keywords, only write good content. Don?t use hidden text either. You may want to write a page (or even create a site!), about high paying keywords ? this page has a list on the high paying ones: http://keywords.clickhereforit.com/ . Also, don?t clutter the page, keep the colour scheme the same, keep to the same fonts (Veranda / Arial type fonts work best).

Apply some of the methods here, and be sure to experiment, and hopefully you?ll notice an improvement in your payments. But remember the golden rule ? NEVER CLICK ON YOUR OWN ADS! Good luck! (Ashley Sheppard - compuforums.org)