Tuesday, December 12, 2006

5 Tips To Create An Adsense Monetize Website

Anyone who has been through and earned it with Adsense monetize website would have some effective tips to help novices ready to venture into this wireless world. Many of these tips are tested and proven to bring an unimaginable amount of revenue in the past and is generating more continuously.

Adsense will be the greatest method help online amateurs to monetize their websites. Some of them struggle to earn just enough from their sites, numerous are burning their hands and not even knowing why with their mounting bills.

Then there turn out to be a small group of geniuses out there profiting hundreds of dollars a day from Adsense ads in their websites. What actually are the secrets that make the difference between these online geniuses and those innocent novices?

Here are the 5 wonderful tips on how best create Adsense monetize website and make it soar!!!

1. Focus on working with one format of Adsense ad. This particular format - Large Rectangle (336X280) has proven to look appealing for the majority online shoppers. It has the unique tendency to result in higher CTR, in other words the click-through rates. Choosing the right format out of the many other choices basically made the ads look more appealing, just like normal web links. This triggers frequent web surfers to click on them unsuspectingly. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be to your advantage.

2. Create a custom palette for your Adsense ads. Choose a color that will go well with the background of your website. If your site has a white background, try to use white as the color of your ad border and background. The idea of complementing the colors is to make the Adsense look like it is an integral part of the web pages. Therefore, receiving more clicks from people visiting your site.

3. Place Adsense ad at the top of your site. Make it as obvious to viewers as possible. Make it outstanding so people cannot miss them. You will be surprised by the exceptional response of clicks from shoppers. Strategizing Adsense at certain location of a website makes significant difference to viewership, thus inviting notable clicks and substantial earnings from Adsense ads.

4. Set priority to the websites to focus on. Concentrate managing Adsense ads in websites that do well. Do not spread your attention to too many websites, bad or good, and end up losing it all. Maintain the higher traffic websites that you can achieve and strategize or experiment your Adsense ads location carefully so that visitors will see your ads and click on them by hook or by crook when they enter to browse that site.

5. Attempt to automate the insertion of your Adsense code into the webpages using SSI (or server side included).

Seek advice from your web administrator if your server supports SSI or not. If yes, simply save your Adsense code in a text file first, save it as adsense text, and upload it to the root directory of the web server. Secondly, use SSI and call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

Above tips will work well for both novice and amateur webmasters who want to generate hundreds and even thousands of revenue on their websites. It is essential to recognize that ads are displayed because it identifies the interest of the web shoppers and therefore provides them with more related links of products and information. There should be a primary purpose whenever one establishes a website. Only specific and targeted topic will succeed ultimately because they fulfilled the right information for the right audience.

Often, the most undesirable thing to happen is to own an ordinary topic that appears on countless Adsense monetize website. It is best to generate a unique and sought-after subject in order to stand out from the numerous competitors. Every click on your Adsense ads in your websites counts and therefore, you need to create that added value to your shoppers so that they are interested to browse your website.

Above tips are purely guidelines to Adsense monetize website which successful webmasters wish to share. If these people have somehow worked wonders with these methods, maybe it can work wonders for you too. Try them out on your Adsense ads today and enjoy the difference it will make! (Joann Cheong - heartdisease.topwomenshealth.com)

Monday, December 11, 2006

3 Reasons To Include AdSense On Content Sites

The AdSense concept is really simple. The webmaster inserts a java script provided by Google AdSense into their websites. Each time the page is accessed, the java script will pull in advertisements from the AdSense program. The ads are targeted to the content that is contained on the web page serving the ad. If a visitor clicks on an AdSense ad, the webmaster serving the ad earns a portion of the money that the advertiser pays Google AdSense for the click.

From this outline, it can be seen that AdSense is all about targeted content. The more targeted that page content is, the more targeted AdSense ads will be. By making the AdSense ads completely relevant to the page visitor, the webmaster increases the chance of a click being made on an ad. The more clicks on AdSense ads, the more money the webmaster makes. It is therefore of benefit to the webmaster to ensure that their sites' content is of good quality and in focused niches.

The first reason why AdSense should be included in content sites is because it is now possible to blend the ads into the site design. Full customization is possible with AdSense ads. It is no longer necessary for ads to be overtly displayed and appear as obvious ads. With AdSense, webmasters are given the chance to choose from many different types of ad formats to better complement the website and fit into web page layout.

By subtle use of this formatting capability, the webmaster can cleverly incorporate AdSense ads on web pages and thus have more opportunity to earn clicks from visitors.

The second reason why it makes sense to use AdSense on content sites, is the ability of AdSense real-time tracking to give webmasters detailed information on how their sites are performing. AdSense provides performance statistics such as page impressions, clicks, click-through rates and earnings. In addition, by using a facility called channel tracking, the webmaster can see the performance of specific ads by page, by groups of web pages, by domain, by ad type or category etc.

The beauty of this real-time reporting is that the effectiveness of any changes made can be assessed quickly. These flexible tools allow webmasters access to accurate insights on which pages, ads and domains are performing best. Furthermore, trends are also more easily spotted.

The last and final reason to use AdSense on content sites is that the quality of information will attract visitors anyway. Sites with good content will get viewed by those interested in the site topic. Given that the webmaster has invested time and money in creating their content site, they have generated valuable web page real estate. Whilst there are several ways in which such pages can be monetized, by far the simplest is to place AdSense ads on the pages.

AdSense provides an excellent option for those webmasters who pride themselves in developing really useful content sites. (Brian McGregor - adsense-images.com)

How To Maximise Your Adsense Earnings

This article which you are about to read, which is all about generating extra income from Adsense, has been written because of the growing interest in Adsense and how it can improve your bottom line profits.

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed to be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site, and it is one way of maximizing your Adsense earnings.

A typical website has menu links on each page. The wording on these links is what grabs a visitors attention and gets them to click on one of the links that will take them to another page of that website. Links that have free or download are oftentimes good attention grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that page and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast results to come by.

Before you read any further let me just step in here and say that I really do hope that you are finding this helpful. I have written this because I do think that we need to know more about Adsense, so, having said that, lets continue.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. And not just catch, but a unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. Hot pages or Most read lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

Let me conclude by saying that there is a lot more information out there on the subject of Adsense. Your local bookstore, library, and indeed the internet has tons of information just waiting for you to find, and so, happy researching. (John Savage - adsenseprofitsuccess.blogspot.com)

How To Build A Traffic Highway To Your Website

Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take to build a successful company or business online must incorporate numerous traffic generating strategies.

Assuming that you now have excellent products or service to market and all other internal plans well in place, now is the time to get down to real business of directing targeted traffic to your website.

The following tips are designed with you in mind to help creating the website traffic that is so essential to sales and profits online. Advertising is the key to internet marketing and search engine traffic will be the backbone or the main source for that continuous flow.

Yahoo/Overture and Google Adwords are excellent paid advertising to build traffic. It is unlikely that you will get the required website traffic without utilizing some of these paid advertising services, Overture and Yahoo, being so popular, it is futile not to avail yourself of their services.

Search engine advertising has brought real success to thousands of online businesses, why not yours? PPC or (Pay Per Click) is the term given to this way of advertising. With proper keyword selection related to your products or services this advertising method could be just what you need.

Another traffic building tool is to exchange website links with other businesses, this is called reciprocal linking and both parties normally benefit from this exchange of links related in some way to the business. When sites link to each other, they both share in the traffic generated by the efforts of each other. The more reciprocal links exchanged the more traffic that could be generated.

Viral Marketing:

This is a free or inexpensive way to spread the word on the internet about your company, business, product or service. This could be perceived as a sneaky way to advertise, by attaching your company name, product or link to certain media such as a funny video, entertaining games, interesting articles or gossip. People who are attracted to this kind of creative entertainment will pass it on to friends, relatives and acquaintances thus spreading the word wide and far.

Optimizing your website content for high ranking

Search engines rank your site based on well placed keywords and keyword phrases in your site content. Therefore the content on your site should be well optimized to take advantage of this requirement to rank high in search engine results. So, be warned when you write the content for your site.

Write and publish Articles about your business.

Submit your articles to article directories and publishers since they will have a large circulation of sites that will read and distribute the articles, giving you the exposure needed to generate much traffic. Write about special features of your business, product or service. Also include a resource box with your sites description and services plus a link to your website at the end of the article.

Become members of forums and online communities:
As members of these communities, you can write and post helpful articles along with a signature file with links to your business. This builds your credibility online, while creating much needed one way links to your site. This could boost your website ranking and traffic substantially.

Finally, publish a newsletter, as a credible and trusted net marketer, your readers will share this with many others thus creating loyal repeat visitors to your site and you will be able to market to this list forever. This list of traffic building tools is by no means final, with some imagination and creativity more ways can be found to add to these marketing strategies on and off line. (Selvyn Patterson - adsenseprofitsource.com)

Grow Your Adsense Piggy Bank: $30 to $300 A Month

Maybe you’ve had your own “Aha” moment with Google Adsense.

I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income—which never materialized.

You see, most people online (including you and me), are looking for information. I call them “lookey-loos.” They want to gather information before making a purchasing decision. This is normal behavior. However, if you are looking to earn or make online money via a web site affiliate program, you’ll quickly realize that it takes a lot more than slapping banner ads and links on your site.

Although, I’ve made a modest amount of affiliate income, it didn’t seem enough to make it worth my while, in spite of what the affiliate marketing ebook gurus said. That’s the point where I decided to put Adsense on my sites. Got nothing to lose, right?

At first I was like “Cool. A few pennies a day in the piggy bank.” I didn’t have to do anything extra for it, so it was kind of an easy way to make some “spare change.” I didn’t care how much I made each day. Anything was better than looking at a big fat zero.

Then something changed. The money accumulating in my Adsense account began to grow. Hmmm. Maybe there’s something more to this Google Adsense thing than I realized. Adsense seemed like a pretty decent opportunity to make money online.

This is when I got serious about the potential to make money with Google Adsense. I know I’m just one of thousands of website publishers that has recently discovered that this is one of several ways to make extra money.

So here many of us sit, anxiously checking our stats to see how much money we’ve made today. What is our CTR (click through rate)? How much are we getting paid per click? And so forth.

While we all hear the tales about those making thousands per day or month with Adsense, most of us web publishers, here in the trenches, are not blessed with having a gazillion visitors that produce big fat checks. We are trying to steadily grow our modest Adsense income fairly and honestly.

But what is the secret to doing that?

**WARNING: If you’re interested in information on how to make lots of money quick and easy using black hat techniques or using SPAM website generators, you can stop reading now**

I believe that slow and steady wins the race—and, you’ll get to keep your Adsense account for the long run. Let me give you some perspective. Google is worth $120 billion. Google stock is now valued at over $400 per share. A good portion of their profit comes from pay-per-click advertising (Adwords). Yet, online advertising is still a relatively small percentage of total (U.S.) advertising dollars spent. However, things are rapidly changing. Online advertising will see steady growth for many years to come.

The potential windfall for online web publishers is enormous. A web publisher making $30 a month today, could be making $300-$500 per day in a few short years. Those who go for the quick, unethical profits now, but lose their Adsense accounts because of it, may be kicking themselves in the future. To me, it’s just not worth it.

Anyway, for those of you who think that you’ll never make it to that coveted $100 per month mark so that you can join the Google monthly check club, take heart. There’s still plenty of time for you to get there. However, you must get serious. You won’t make the big money if you’re treating your websites like a hobby.

Ok. So, here’s some quick tips on what you can do to grow your Adsense profits (I’m currently making over $300 per month with Adsense by following this very strategy):

***BUILD QUALITY CONTENT SITES***

Content is King.

You will not see good CTR without quality content. Put yourself in the visitor’s shoes. What’s the first thing you’ll want to do when you visit a crap website? Yeah, that’s right. Leave. Some web publishers believe that quality content doesn’t matter. That people will be less likely to click if they get good information at a site. This is not my experience. Some also believe that a crappy content site will cause visitors to click on Adsense ads to “escape” a bad site. I think this is B.S. When’s the last time you clicked on an ad to escape someone’s site? It’s too easy to hit the “back” button or close the browser.

Your job as an online web publisher is to give people quality information. The ads are an added benefit to your visitors. If they want more information on a product or service related to your subject matter, then they are more likely to click on an ad. They will trust your site more. And, yes, my sites consistently have really good CTR. That means “high interest.”

***BUILD MORE THAN ONE WEBSITE***

While a few lucky web publishers have hit the golden jackpot ($10,000 a month and up) with only one site, most of them had built up a very popular site over several years and already had tons of steady traffic (in the thousands). When they put Adsense on their sites, they saw instant big money, and they continue to reap the rewards.

You and I, down here in the trenches with fairly new sites, cannot realistically expect to achieve these lofty heights overnight. It’s gonna take a lot of work to get where they are, if we ever do. Even if we don’t, we can still make a nice enough income to achieve our desired financial goals. So quit obsessing over what so and so is making and focus on your own web publishing business.

Now the truth is, the more quality websites you build, the more money you’ll make with Adsense. This goes for blogs too. If one site drops in clicks, then another site often picks up the slack. This is my experience. And these sites don’t have to be big money makers on their own, or get lots of traffic. It’s a numbers game. The more sites you build, the more opportunities you’ll have to reap Adsense profits. How many sites you build is up to you, but it’s not uncommon for successful web publishers to have between two and 10 sites, some have many more!

Yes, this takes a lot of work. You have to research a niche topic, keywords, popularity potential, design a decent looking site, write or hire someone to write quality content, get your site listed in the search engines, keep monitoring your site, etc. So, you’ll be working some long hours in front of your computer. But think of it as building your online empire—one site at a time.

***USE HIGHEST PERFORMING AD BLOCK***

While you can test various Adsense ad block sizes and colors on your website, others have already done the research as to the top performing ad block. It’s the 300x250 rectangle. This block should be blended into your web page so that it doesn’t look so conspicuously like an ad. People hate ads. They don’t like to be sold to. However, if your ad blocks don’t scream “advertisement” to them, they’re more likely to click. This has been proven.

The best positioning for ad blocks is at the top of the page (center position seems to get more clicks). Also, blue link color gets more clicks than any other link colors. But of course, you’re free to experiment with ad blocks on your own site.

***TWEAK AND UPDATE YOUR WEBSITES***

No website is perfect. You can always make improvements. Change or add new (relevant) information. If your website is ranking low, try adding new information. Search engines love websites that have fresh information. You don’t have to add something new every week, but you can tweak and update your sites periodically. I’ve had sites move into excellent search engine positions just by doing a little tweaking.

BEWARE of auto-generated feeds and content. Google is cracking down on sites that have too much automation. The search engines seem to love organic content that looks and reads like the web publisher put some personal effort into it.

***WORK ON GETTING MORE TRAFFIC***

I know. This is the 100-pound gorilla for all of us. By now you know it’s not easy getting web site traffic. Whole ebook empires have been built around this very subject. All I can tell you is that there are some proven techniques, but they take work and time. One of the best ways, and the method I use consistently to get great results is writing articles like this one, and submitting them to article directories and lists. It’s also a nice way to get new sites indexed relatively quickly.

You MUST keep working on getting more traffic to your websites. Traffic=Clicks=$$$

I know it can be frustrating when your site traffic is in the single digit per day category. Look at it this way, there’s nowhere else to go but UP.

***KEEP LEARNING***

An important KEY to increasing your Google Adsense profits is to learn as much as you can about the business of making money online with your website. Knowledge is power. There are plenty of generous people online offering free advice on how you can improve your Adsense income.

I wouldn’t be where I am now without taking full advantage of free and paid resources. Remember, you’re not alone. There are lots of folks going through the same thing that you are. If you are open to learning, you CAN move forward towards reaching your income goals with Google Adsense.

***SET GOALS***

If you made $30 this month, set a goal to make $40 or $50 next month. If you made $80 this month, set a goal to make $100 next month. Having a monthly goal is a great way to stay motivated while you work on your website business. Trust me, I know. My first month with Adsense I earned a whopping $32.46. It took several months for me to make it into the monthly check club. However, with steady work, and determination to increase my Adsense income, that check has grown bigger every month.

***HAVE RESPECT FOR ADWORDS ADVERTISERS***

Adwords advertisers respect web publishers who understand that the reason they allow their ads to show up on your website pages is so that you can help bring them quality prospects. Adwords advertisers are looking for a decent return on investment (ROI) for their Adwords dollars. They don’t have to run their ads on the content network. Google makes it easy for them to turn that option off—and many do.

So, keep in mind that it’s in YOUR best interest to keep the Adwords advertiser’s best interest in mind when you build your websites. Advertisers want to see profits just like we do. They want some of those clicks to produce sales. If they don’t make enough sales, they will quit using Adwords. That leads to less money for web publishers.

There are some greedy, opportunistic web publishers out there who only care about filling their pockets with quick cash. They don’t care about how much money their SPAM pages cost advertisers when they send unqualified, or barely interested visitors, clicking onto the advertiser’s site. Poor quality website traffic may make some web publishers a tidy sum, but they risk being downgraded eventually by Adwords advertisers and Google itself. Google is giving their Adwords advertisers more tools to track clicks and sales conversions.

Trust me, you want to be on the good list of web publishers that can be trusted by Adwords advertisers to consistently bring them qualified visitors. That’s what they are paying for. And, quit crying over low paying clicks. Google and their advertisers don’t owe you a living. If you want to make more Adsense money, then you’ll have to work smarter and harder.

***BE PATIENT BUT PERSISTENT***

While Google Adsense is a great way to earn or make online money, it’s definitely not a get-rich-quick scheme. It’ll take months, maybe even a couple of years before you realize those big check dreams. Meanwhile, keep doing a little bit here and there to build a solid online business.

Actually, what we really do is provide a needed service to people—we provide quality information to help them find what they’re looking for quickly and easily. We help the “looky-loos” save time and money. We are information providers extraordinaire!

What a great way to make a living. (Donna Monday Brownies - best-brownie-recipes.com)

How To Make More Money With Google Adsense

This article will give you several different ways to increase your Adsense income. The first step is to log into your Adsense account and look at your last months states. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.

Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions are the number of times your web pages with Adsense ads have been viewed. You improve impressions by creating more traffic to your web pages.

Here are several ways to increase traffic to your pages:

-create more web pages, with relevant, focused content
-create more links to your web pages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories

Increasing traffic to your adsense websites is the best adsense trick.

The next area that will improve your earnings are increasing your ‘Clickthroughs’.

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which google.com Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too.

For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense website ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page.

The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

The next way to make money with Adsense income to generate effective CPM.

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Look for top paying keyword adsense words to use for your campaigns.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture.

There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

So now you have the basics of increasing your Adsense income. Here is the basic formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.

You can also find some resources about Google Adsense. Get an adsense ebook or join an adsense forum. Increasing your adsense revenue is going to take time and consistent and diligent work. Keep focused and don’t get discouraged. Use these Adsense tips and watch your income grow. God bless you. Jesus loves you. (Jeff Flow)

Thursday, December 07, 2006

Adsense Mixed With Affiliate Marketing

The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of Google Adsense Profits Mixed In With Affiliate Marketing is certainly no exception.

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

You can see that there's practical value in learning Google Adsense Profits Mixed In With Affiliate Marketing. Can you think of ways to apply what's been covered so far?

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

It never hurts to be well-informed with the latest on Google Adsense Profits Mixed In With Affiliate Marketing. Compare what you've learned here to future articles so that you can stay alert to changes in the area of Google Adsense Profits Mixed In With Affiliate. (Mats Lonnstrom - promoteoptions.com)

Wednesday, December 06, 2006

Google Adsense: Understanding the Google Adsense Report

When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.

It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.

Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.

Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

Page CPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.

Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature. First, just start.

How is Google Adsense Different From Other Ad Networks?

Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google Adsense network:

Getting started is fast and easy and requires no technical knowledge. Google Adsense even provides html code for easy implementation with clear instructions.

Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.

Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.

Google Adsense provides an extensive support site that is easily understood.

(Cheryl Mustian - CherylWorksAtHome.net)

4 Steps to Creating A Website Specifically to Earn AdSense Revenue

Building a website to earn Google AdSense advertising revenue has become a popular way to make extra money online nowadays. It is easier to earn AdSense income versus generating sales by selling products or services online. However it does involve works, time and money before you start earning from Adsense program. Below are the steps to creating a content website for earning AdSense revenue.

Step 1
Decide the content of your website. You can write a topic or subject related to your interest, hobbies or experience. You can also provide educational information and advice on your website if you are expert at something.

Step 2
Use a website builder to create your website. One of the easy-to-use website builders that can help you build a website is Bluevoda website builder. Bluevoda site builder allows users to build a website without technical knowledge. You don’t need to build your site from scratch. The trick is to use a free professional template provided by the site builder and then start adding your text and links to your website. You can add some graphics and pictures to make your site look nicer. After completing your website project, your next step is register a domain name and sign up for a hosting account to publish your website on the Internet.

Step 3
Join Google AdSense program. It will usually take several days for Google AdSense team to review and approve your site. If Google accepts your application. You can start learning how to generate AdSense code for inserting to your website to generate Adsense revenue. If your site rejected by Google, don’t get upset easily. Google will let you know the reasons of the rejection. You can fix the problems and reapply again.

Step 4
You need to drive targeted visitors/traffic to your website to generate Adsense revenue. The higher your website’s traffic the greater your Adsense earning will be. Below are some of the ways that can help you drive some traffic to your website in short period of time.

1) Use Per-per-click (PPC) advertising. The two most popular PPC search engines are Google and Yahoo. Google and Yahoo can deliver instant traffic to your website but it is costly to advertise on Google and Yahoo. There are other alternatives like Bidvertise.com and Clicksor.com which are cheaper to advertise with.

2) Introduce your site to your family and friends.

3) Write several articles with a link to your website on the resource box and submit them to article directories. You can find a list of article directories by going to Google and entering the search term 'article directory'.

4) Post messages on community forums with a link to your site on the signature of each message posted.

(Alan Liew - online4income.com)

Easy Way to Increase Your Online Income

A quick way to increase your websites income is to add Google’s AdSense ads to your pages. In this article, we will look at some different ways to generate income through AdSense.

If you don’t have an AdSense account just visit Google’s AdSense site and sign up. It’s an easy process.

Once you have applied for your Google AdSense membership Google will place ads on your website with keywords delineated by various advertisers and are then matched to the site based on your content. You will make money every time someone who visits your site clicks on one of those ads. (But don’t click the ads yourself; Google will suspend your membership) Google provides you with filters that allow you to decide whose ads you want on your website. You probably don’t want your competition advertising on your site!

Once you get the ads setup it will be good for you evaluate your results and make changes accordingly. If you are willing to invest some time in tweaking it will payoff.

When designing the ads make sure that they blend into the color of your content. This gives the illusion to those visiting your site that the ads support the information that they are reading about. This will lead to more clicks which equals more money.

You may want to consider changing the color of the background and links so that it matches the color on your website. Another advantage you have with color is that you can change it frequently so visitors think there is something new. This helps promote the overall stickiness of your site. You will want those visitors to return again.

Consider using the AdSense ads as captions. When this is done, it draws the eye of the consumer through the text and increases the chances that the ad will be clicked on.

Borders will separate the ads from the content and if that is what you want then fine. Having the boarders will reduce your overall click rate though. Knowing this you should be careful not to use any of the preset borders that often come with AdSense. You will want to customize them.

Check Google’s AdSense Customization Tips for improving your AdSense performance.

Now that you have your website, running with AdSense you may also want to include link units or even image ads. You can see the different ad formats here. When visitors click on link units at your site the link will then take them to sites that have content that is related to your site and this of course will increase the amount of money that you will be bringing in.

You may also want to consider putting a web search box on your site. Google has a search box as part of their Adsense program. This will add greater functionality for your visitors and increase your revenue. The advantage to this is that visitors to your site will not need to leave to do a search for the information they are looking for. The longer your visitors are on your site the greater chance there is of them clicking on one of your ads.

Working online is about having fun as what we do while making money. So enjoy adding another stream of income to what you do. (Trevor Wilson – homeprofitsdepot.com)

1. Blend in your ads
The most important thing to achieve is blending in your ads. Make sure the ads become a part of your content.
This is important because your visitors are used to ignore banners, buttons etc. Therefor you should avoid using the 468X60 banner with borders and image ads on; people will recognize this as one of those annoying banners and ignore it.
Match the colors of your ads to the ones you use on your website: Choose the same background, text and link color and don't use a border.

2. Place AdSense Ads in your postings
Place ads in your postings. This way they are visible to every visitor who is reading any post on your website.
Go for the Medium Rectangle (300 x 250), Square (250 x 250) or Large Rectangle (336 x 280). To really integrate them you can place
the ads in a floating div:

3. Place the ad in a floating div
To really integrate the ads in your posting you can place them in a floating div. By doing so your text will be displayed next to the ad.
A floating div looks like this:
<tdiv style="display:block;float:left;padding:5px;"> Your AdSense code </div>

4. Place an ad unit in your comments
Place an ad unit in the list of comments to a post.
To do so you have to edit the comments.php file of your template. (in /wp-content/themes/[your-theme]/)
Look for the line:
<ol class="commentlist">
Place the following code directly after that:
<li class="<?php echo $oddcomment; ?>"
your AdSense Code
</li>
Make sure your ad matches the layout of your comments.

Your ad will now show only if there are comments to a post. If you want to show an ad when there are no comments as well you can look for the following line:
<?php if ('open' == $post->comment_status) : ?>
<!-- If comments are open, but there are no comments. -->
and place your AdSense code right after that.

You can check out www.seo-portal.com to see what it looks like.

5. Section Targeting
Section targeting allows you to suggest sections of your text and HTML content that you’d like to emphasize or downplay for the
matching of ads to your site’s content. It's a technique to improve the relevance of the ads that are shown.
It's best to make sure you use this for every post you write, so that the ads shown for this post will be relevant.
You can do this by placing the tags in the posting itself when you write it, or you can code it into your template.
The tags you need to use are:
<!-- google_ad_section_start --> and <!-- google_ad_section_end -->

To code it into your template you have to edit index.php, single.php and archive.php (all in /wp-content/themes/[your-theme]/)
What you need to do in all three files is to look for the function the_content() and place the tags around it.
This will look slightly different for each file:

single.php and index.php
Look for the line <div class="entrytext">. Place your tags around the function the_content().
<!-- google_ad_section_start -->
<?php the_content('<p class="serif">Read the rest of this entry »</p>'); ?>
<!-- google_ad_section_end -->

archive.php
Look for the line <div class="entry">. Place your tags around the function the_content().
<!-- google_ad_section_start -->
<?php the_content() ?>
<!-- google_ad_section_end -->

More information on Section Targeting can be found here: www.seo-portal.com/section-targeting-for-adsense/2006/07/06/

6. Competitive Ad Filter
Make sure you use the Competitive Ad Filter in your AdSense account to block non relevant or low paying advertisers.
When you just start your blog, you have a high chance of getting weblog advertisers in your AdSense ads. These are of course relevant
because they are displayed on a blog, but they are also low paying so you want to filter them oud.
To do so you have to login to your AdSense account, go to the AdSense Setup tab and there you'll find a link to the Competitive Ad Filter.
Type in the urls of the advertisers you don't want to be displayed on your site and you're done.

7. AdSense Deluxe Plugin
AdSense-Deluxe is an easy-to-use plugin for WordPress 1.5+ (including WP 2.0) for quickly inserting Google or Yahoo! ads into your blog posts, and managing when and where those ads are displayed.
You can get the plugin here:
http://www.acmetech.com/blog/2005/07/26/adsense-deluxe-wordpress-plugin/

(Christian van den Berge - articles-hub.com)

Tuesday, December 05, 2006

Google AdSense – The text link ad with clout

Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!

Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.

What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads.

Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view?

In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money.

Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site.

Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content.

Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad.

AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products.

To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance.

The Google AdSense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up.


An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.

To sign up for Adsense just visit http://www.google.com/adsense

(J. E. Johnson - SponsorDirectory.com)

Most Expensive AdWords and AdSense Keywords

When I surfing, I found this usefull article about expensive AdWords and AdSense keywords. Here is the article

This is useful for both Google advertisers and publishers, both parts should know that some keywords can get to 15.00 - 16.00$ per click. This is a keywords list related to Online Degrees, there are other ‘expensive topics’ also, I am sure this isn’t the most expensive one but have a look at these keywords prices.

These high prices mean that advertiser pay good money for getting visitors interested in these topics and also means that someone that has a site containing these keywords will get good money from any existent Google ads on his page.

Keywords / Estimated Avg. CPC:

part time degree 2.36
ph d degree 3.56
master of science degree 3.60
accredited online high school 4.89
graduate school degree 4.96
online master of science 5.33
high school diploma online 5.63
board of online universities accreditation 5.89
accredited online school 6.33
highschool diploma online 6.49
get high school diploma online 6.55
online diploma 6.60
online physics degree 6.61
harvard online degree 6.77
ged diploma online 6.79
best online universities 6.90
state university online degree 6.98
online university of phoenix 7.06
social work degree 7.33
get your high school diploma online 7.41
information technology degree 7.53
online history degrees 7.86
lpn degree online 7.98
online theology degree 8.15
online history degree 8.30
online ma degree 8.47
top online universities 8.55
online continuing education 8.56
online music degrees 8.71
online ph d 8.72
nutrition online degree 8.75
online pharmacy degree 8.76
online mathematics degree 8.78
online jd degree 8.81
rn degree online 8.90
construction management degree online 8.92
online ph d degree 9.00
online social work 9.07
online distance education 9.17
online distance learning 9.19
texas online degrees 9.23
online journalism degree 9.25
regents online degree 9.26
texas online degree 9.27
online graduate program 9.32
university of phoenix online degree 9.35
online music degree 9.38
computer science degree 9.38
architecture degree online 9.39
online undergraduate degrees 9.47
online engineering degrees 9.47
online social work degrees 9.49
online ms degree 9.60
online electrical engineering degree 9.61
online math degree 9.71
best online degrees 9.79
florida online degree 9.80
accredited online courses 9.96
online graduate school 10.10
online political science degree 10.14
online degree universities 10.15
accelerated online degree 10.15
online degree biology 10.30
online english degree 10.36
library science degree online 10.37
online degree completion 10.37
online civil engineering degree 10.44
online undergraduate degree 10.44
online degrees computer science 10.53
university online degrees 10.53
online information technology 10.55
phoenix online degree 10.59
business administration degree 10.71
online english degrees 10.75
online engineering degree 10.79
online mechanical engineering degree 10.80
regents online degree program 10.83
distance education degree 10.88
online bachelor’s degree 10.92
online law degree 10.96
online fire science degree 10.98
online management degree 10.99
earn a college degree online 11.07
online art degree 11.12
online medical degree 11.13
distance learning degree 11.26
online photography degree 11.27
online degree courses 11.28
accredited online schools 11.37
online nursing degree 11.37
online nursing degrees 11.66
best online degree 11.68
online teaching degree 11.78
online associate degrees 11.83
online master degree programs 11.93
get your degree online 11.99
online university degree 12.00
science degrees online 12.00
online law degrees 12.01
online bachelor’s degrees 12.03
best online degree programs 12.04
online colleges and universities 12.17
online social work degree 12.21
earn a degree online 12.22
online master degrees 12.31
online counseling degrees 12.41
online distance degree 12.44
online bachelor degree programs 12.49
online degree colleges 12.49
online psychology degrees 12.50
online master’s degree 12.54
get a degree online 12.58
master degree online program 12.63
online science degree 12.67
accredited online mba programs 12.76
online doctoral degree 12.77
online masters degree program 12.80
accredited online colleges 12.86
online bachelor degrees 12.92
online bs degree 12.92
online marketing degree 12.93
online computer science 13.00
accredited online programs 13.07
online technology degree 13.09
online counseling degree 13.10
online university degree program 13.14
online degree schools 13.20
online graduate programs 13.26
online information technology degree 13.40
online master’s degree programs 13.46
online education degrees 13.48
online it degree 13.50
online bachelors 13.53
bachelor degree in education online 13.58
accredited online universities 13.60
online degrees 13.61
accredited online college 13.71
online master’s degrees 13.73
online masters degree 13.74
online graduate degree 13.81
online degree 13.84
degree online 13.84
online degree programs 13.84
online graphic design degree 13.87
online universities 13.89
online doctorate degree 13.92
online psychology degree 13.93
accredited online university 13.93
accredited online masters 13.94
online finance degree 14.03
online associate degree 14.06
online business administration 14.07
online associates degree 14.12
online teaching degrees 14.14
online doctorate 14.21
earn your degree online 14.30
degree on line 14.30
accredited online mba 14.37
online doctorate programs 14.40
accredited online college degree 14.44
online bachelors degree 14.45
online computer degrees 14.49
online college degrees 14.52
online degree program 14.52
online computer degree 14.53
online graduate degrees 14.56
online bachelors degrees 14.60
online graduate degree programs 14.66
online business administration degree 14.66
online master degree 14.67
online masters degrees 14.72
online computer science degree 14.81
online masters degree education 14.82
accredited online degree programs 14.83
online masters degree programs 14.90
online college degree 14.90
bachelor business degree online 15.03
online degree accredited 15.13
accredited online degree program 15.14
business degree in online 15.27
online associates degrees 15.30
online education degree 15.34
online mba degree 15.38
online mba degrees 15.40
online accounting degrees 15.42
online doctoral degrees 15.51
interior design degree online 15.59
online bachelor degree 15.82
accredited online degrees 15.84
online masters degree in education 15.91
online paralegal degree 16.09
online business degree 16.17
online accounting degree 16.82
online doctorate degrees 17.40
business degrees online 18.18

Total: 201 keywords

For more information visit Adrian Blog

Affiliate Marketing vs. Google Adsense: Let the Battle Begin...

Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites?

Let's explore each one and then find out which online business is better option:

Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

- They are perfect for people who run information sites that have no related affiliate product

- You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.


- Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

- They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

- These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.

Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

- A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

- With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

- Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.

Here are the negatives of affiliate marketing:

- You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

- Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.

So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:

1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits. (Scott J. Patterson - duncemoney.com/affiliate-adsense.html)

Sunday, December 03, 2006

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work?
The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Google handles all the tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the AdWords program from which Google pulls the AdSense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense
While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads.

The Progression of Google
Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - http://www.investing-partners.com
Podcasting Tools - http://www.podcasting-tools.com .
RSS Network - http://www.rss-network.com

Online Reports
Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google AdSense reporting have resulted in webmasters having the capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best.

Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed
Google still does not reveal what percentage of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.