Thursday, February 05, 2009

Increase Your CTR to Generate More Revenue

You have many visitor but your Adsense earning is still low so what should I do? Then you must slow down your promotion way (it doesn't means stop) and concern for improve CTR.

What is CTR. CTR is stand for Click Thru Rate. The value come from your click times 100% then divide your page impressions. You can check your Page CTR on Google Adsense report.

For example it's unusual if you have 5000 page impression with just 1 click. Let assume that you put only two Adsense code on your page so your page view is 2500. But why I just have 1 click. There are many reason for example:
- Your Adsense block looks like ads so people don't want to click it. Remember people are lazy to click ads.
- Your Adsense block display ads that not related with your site content.
- People don't know your Adsense block.

If this happens to you so you must improve your CTR. Below some things that you can do to increase your page CTR.

1. Related to Your Site
Make your Adsense block display content that have similar topic with your site. To do that you can do some points
- Create content with keyword that similar to your site topics.
- Bold, 1 - 2 keyword on your content.
- Use your keyword on your content title and use html tag <h1>
- Use keyword in your page title. You can use content title for page title.

2. Choose Right Format
Some Adsense format give better earning then other format. You can use 336x280, 300x250, or wide skyscraper.

3. Don't look like Ads
Customize your Adsense block so it isn't look like Ads because people don't want to visit your site just for click ads. You can use blend color technique. It will dress your Adsense code with the same color as your site color. For example if your font color is grey so your Adsense code font color also grey. If your link color is blue so your Adsense code also blue. Don't forget to remove border color or put the same color as your side background for border and background color on your Adsense code.

4. Right Place
Google Adsense give us tips on where you should put your Adsense code. Generally you can put adsense code under title or in the middle of the content by using 336x280 or 300x250. Or put on sidebar by using wide skyscraper. You also can test by your self in where position you should place your Adsense code.

I hope this posting can help you to increse your Adsense page CTR.

Tuesday, February 03, 2009

Read Google Adsense Report

When you login with your Adsense account then you will see Google Adsense Earning report. The report is simple because it just accumulation your earning today without detail. But you also can see your report detail by days range or channel.

On each report you will see Page impressions, Clicks, Page CTR, Page eCPM, Earnings. What is the meaning of each section?

Page Impressions
The number of Google AdSense blocks that displayed on your sites. This is the total number of Google Adsense blocks on your site. This is not the same as number of page views or number of visitors. For example if you put 3 Adsense block and you only have 1 visitor so your page impressions is 3.

I guess you've already known about this section. Yes, this is number of Adsense that clicked by your visitor.

Page CTR
It's Page Click Thru Rate. Your click times 100% then divide your page impressions. The result is in percent. For example if you click is 21 and page impressions is 1000 so your Page CTR is 2.1. This is important because if you can increase your Page CTR, you can earn more revenue without having to drive more traffic to your site.

Page eCPM
This is effective Cost Per Thousand (M = mill = thousand in Latin) or this can be mean by rate for your ads. You can ignored this because it just important if you want to advertise. For example if I want ads on my site so I wil charge based on my eCPM.

Probably this is the section that people like (include me) because they always see this section when log on Google Adsense. This will report your real earning with Google Adsense.

I hope this posting can help you to understand your Google Adsense report.