Wednesday, January 10, 2007

Adsense and niche websites

“What niche should I choose for my site in order to make money with adsense?” I am sure many of you have heard this questions at least once.
First of all, I would not recomnend to anybody to start a website or a blog just to make money with adsense (or any kind of money-making program); I know that this is probably not what you would like to hear, but keep in mind that no matter what anybody tells you, it make take some time before you would gain a decent exposure on the web, and if you are not prepared for this, you’re in for a disappointment. You can not be successful at something if you don’t like it.

However, judging from another point of view, it is always nice to be rewarded for your hard work and commitment even if you don’t do it JUST for the money or in other words. sometimes is good to combine business with pleasure.

So let’s get to the point of this article. Why do some bloggers and website owners make more money with adsense than others, even though they have comparable traffic and they have carefully followed all the advices out there (such as ad placement and blending the adsense ads with the layout of the site)? In my opinion, in the end it all comes down to the actual niche of the website and the audience that is attracted by that specific niche.

You have to make sure that there is a market out there for the subject that you have chosen. You can not make a website about UFOs and expect to make money with adsense. I am not saying that you could not monetize it at all; if it attracts traffic, there are a lot of solutions to make money from it, but adsense will not be one of them.
The UFO example is a little bit extreme, but I gave it just to have a general idea. Politics and other topics of this kind fall into the same category.

In order to be able to make money with adsense you need to focus either on products or services. But still you need to think about the profile of the audience that you will attract depending on the topic of your website. For example a product related website will always make much more than a site about SEO, for 2 main reasons:

1-People that are visiting a website that is focused on reviewing a specific type of products (digital cameras, phones, etc.) are more likely to click on the adsense ads especially because there is a far better chance that the actual product that is advertised would interest them.

Visitors of a SEO website don’t give a damn about the ads as 90% of them will be most probably promoting ebooks.

2-Another reason would be because visitors of a SEO website are web-savy and they almost automatically avoid the ads, while for the other situation the audience may not even be interested if they click on an ad or another section of your website. This can vary depending of the nature of the products that you are promoting; many people say that websites dedicated to women and teenagers products have the highest CTR; and I tend to believe it. (