Thursday, November 02, 2006

AdSense Geeks: How to increase your CTR?

An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, either you have to increase traffic or increase CTR. If somehow, you manage to 3 times your CTR just by tweaking the Google AdSense code, that equals 3 times boost in your traffic. Here are a few tips for increasing your CTR.

What Google AdSense Engineers say

- An email conversation with a Google Engineer
"Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections.

Regarding ad placement, though the best ad format to use varies from page to page, we've found that in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages."

Google AdSense Optimization Guide

"For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them. "

What Webmasters have concluded

Webmasters have very diverse views on how to increase CTR, as it largely depends upon the keywords you are targeting, the quality of content, looks of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For poor quality content, placement of Ads before the content starts works best.

If you develop a poor quality content website, it will likely give you high CTR and clicks, but low priced ads and almost none will add your url to favorites. If it’s a Quality content, that keeps the visitors glued, you will get low CTR, but high priced ads, and returning visitors too.

Placement of ads has direct impacts over your CTR. Change the location of the ad and watch changes in your CTR the very day. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense blocks near the quality content or other crucial areas like navigation bar tend to perform well. But it really depends upon the keyword you are targeting, and the traffic you have. As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others.

The Traffic

AdSense comes after traffic. No traffic, no AdSense. Take a great care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. This will increase your Visitor return back ratio. And only those visitors will return that are laser targeted to the content you are providing. More targeted users means more CTR. 85% of my visitors add my website urls in their Favorites, and many of them return too.

Install a Website stats monitoring software and regularly look at your web logs, and get a handle on where your traffic is coming from. Try to establish a pattern or relation between your AdSense stats and your traffic stats, so that if there are any marked deviations you can make a judgment on why there has been an increase/decrease and what (if anything) you can do about it. This will give you new ideas to develop traffic.


Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel and experiment till you are satisfied with your CTR. Though, each such experiment will make you loose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in long run. (