Wednesday, November 01, 2006

How To Increase Your Click-Through Rate (CTR) Legally

Notice: I said legally, coz there are many ways of increasing CTR using illegal ways. And illegal ways will get your account deleted by Google.

Here are some illegal ways. Please DON'T do these or your account will be deleted by Google:

1- Don't tell your visitors to click the AdSense ads

Google says: "Web pages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as drawing any undue attention to the ads. This activity is strictly prohibited in order to avoid potential inflation of advertiser costs. For example, your site cannot contain phrases such as "click here," "support us," "visit these links," or other similar language that could apply to any ad, regardless of content."

2- Don't click on your own ads

Google says: "Any method that artificially generates clicks is strictly prohibited. These prohibited methods include but are not limited to: repeated manual clicks, incentives to click, using robots, automated clicking tools, or other deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs."

You can learn more on what you CANNOT do by reading Google AdSense Program Policy located here:

Now, these are some of the legal ways that I use to increase my CTR:

1- Blend the AdSense ads to your web pages. If you remember, in previous email, I've mentioned about the color of your ads background & border. Make sure you use the appropriate color that matches your website background.

2- If you link to other websites, you can put the AdSense ads on the top of these links. Make sure your visitors see them first.

Here's a live example of AdSense ads that are 'blended' to my webpage:
(Mohd Fairuz -